They launched Dropbox Paper, a collaborative document editor. Now they’re trying to reinvent themselves and change the way people see them. Logo Redesign Can Tell A New Story About Your BrandĪs it was said, for years Dropbox was perceived exclusively as a file storage and sharing business. Let’s see why they did this and whether this was the right move. The reason for this move was an overall rebrand that Dropbox tried to carry out. The whole visual identity was substantially shifted. This time, the redesign was more than just about the logo. Instrument, XXIX, Sharp Type and Animade also share credits. The new identity was created by NY and San Francisco-based COLLINS and shared with Dropbox’s in-house team, the Dropbox Brand Studio. And in 2017, people at Dropbox concluded that it’s time for another redesign.

Since then, it has been revamped three times, in 2008, 20. And they decided it’s time to do a little bit of logo redesign once again.Ĭredits to the original logo go to the CEO and co-founder Drew Houston. Having all this in mind, it’s clear that Dropbox is a true file storage giant. It is estimated that the company makes more than $1 billion per year.

They have more than 500 million active users, with this number set to grow to some 540 million until the end of the year.

Dropbox launched in 2007 and since then, has been a go-to for file storage and file sharing.

Icon dropbox logo